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Malta is at a critical point when it comes to road safety. Last summer, one tragedy after another forced to concerned the public.
The summer 2024 campaign is all about drama and urgency. The vibrant Maltese summer is always the season of fun and enjoyment.
No more hiding or excuses. Excessive drinking is a Killjoy. The campaign urges to address it head on with help of loved ones.
Finally back to normality, and a summer to enjoy to the fullest. The campaign urges sense to remember it for the right reasons.
As the pandemic-related restrictions eased, the campaign focused on a conscientious approach to re-opening while encouraging common sense and moderatation in alcohol consumption.
COVID-19 might have restricted on social gatherings, however the risks of alcohol abuse, particulary at home are still present if not enhanced.
