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The summer 2024 campaign is all about drama and urgency. The vibrant Maltese summer is always the season of fun and enjoyment.
No more hiding or excuses. Excessive drinking is a Killjoy. The campaign urges to address it head on with help of loved ones.
Finally back to normality, and a summer to enjoy to the fullest. The campaign urges sense to remember it for the right reasons.
As the pandemic-related restrictions eased, the campaign focused on a conscientious approach to re-opening while encouraging common sense and moderatation in alcohol consumption.
COVID-19 might have restricted on social gatherings, however the risks of alcohol abuse, particulary at home are still present if not enhanced.
